Role: Founder of Matthias Allwater
All my life I’ve loved to fish. Freshwater fishing, saltwater fishing, ponds - it didn’t matter, as long as I was on the water. As a tribute to the family legacy that introduced me to fishing (Matthias - my mom’s side of the family), I launched Matthias Allwater in August of 2020.
Matthias Allwater is a lifestyle-based fishing apparel company that offers hats, shirts and performance gear to anglers from coast to coast. With any luck, we’ll introduce some additional products in the years to come.
The logo and designs were created by my friend and very talented designer, Christopher Berry. I built the site, am responsible for 99% of the photography, handle all web/social copy + strategy and, of course, am the one who fulfills all orders and gift packs from my glamorous spare room….err…I mean corporate office.
While just a side project, Matthias Allwater has been an excellent way to apply 20+ years of marketing/advertising experience to an industry and sport that I’m passionate about. It also proves that I can do much more than just sell subcompact cars.